TikTok is introducing a fresh option that permits them to cut down on the quantity of AI-made videos appearing in their timelines. This move comes as the platform revealed that it presently contains in excess of 1 bn AI videos.
Trial and Implementation
This change is in a pilot phase over the following weeks before a global release. This development coincides with a increase in AI content, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that nearly one in 10 of the quickest rising video streams on another major platform only show content made by AI. A considerable share of this content is classified as “AI slop”, a term for substandard, bulk-generated content that is typically absurd or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, including AI artwork to educational videos, and we want to provide users the option to see more or less of that, depending on their own preferences,” commented a spokesperson.
AI on the Platform
The service shared that there are now 1.3 billion videos on its network labeled as AI-generated. Overall, over 100 mn pieces of content are added to the platform every day, making AI content a relatively small part of its complete catalog.
User Control Features
Members will be capable of decrease or raise the level of AI content they see by accessing the “manage topic” setting in the app and picking AI-made media. Other topics that can already be controlled under the setting encompass news, fashion, beauty, and dance.
Content Labeling and Policies
The platform’s policies mandate content makers to identify convincing artificially created content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any realistic artificial content that is without a tag can be deleted under its user guidelines.
Additionally, the platform will from now on attach an “AI-made” label to content created with its built-in AI features, or identified by an cross-platform project for identifying content made by AI. This step is aimed to deter users from attempting to circumvent the tagging system.
AI Literacy Programs
The platform is also establishing a $2m educational fund for specialists and organizations to develop educational content about responsible artificial intelligence. This program will benefit charitable organizations focused on training coding and technology.
Content Safety Approach
TikTok has defended its content review process, following controversy over proposals to cut jobs for a large number of safety staff in the United Kingdom. It is set to cut hundreds of positions in its trust and safety team in its British office, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A senior executive clarified that human moderation would continue to be important, but automated tools can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by staff. TikTok stated a notable drop in shocking and graphic content seen by human moderators over the past year due to the use of its AI tools.
We believe it is crucial to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s very important to limit contact with harmful content as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”